Real Estate & Construction
Real estate and construction operators published 122 NPS disclosures to our database, with results spanning from Fairfield Glade's deeply negative -26.7 to perfect 100 marks at JLL APAC, Jones Lang LaSalle (JLL) and Cloudastructure. The sector median of 70.5 sits slightly below the NPS Intelligence cross-industry norm, while 2026 year-to-date filings show a sharp deceleration.
The headline
Across 122 canonical disclosures, real estate and construction firms posted a median Net Promoter Score of 70.5 and mean of 66.0. The median sits three and a half points below the NPS Intelligence corpus benchmark of 74, signaling modest headwinds in a sector shaped by volatile interest-rate regimes and cyclical demand. Dispersion is wide: the inter-quartile range runs from high-performing professional services and home services plays to struggling student housing and certain regional builders.
Year-to-date performance carries a particularly cautionary note. Through mid-June 2026, the sector's median stands at just 57.0 across 17 disclosures, down sharply from the 78.0 recorded in 2025's 29 filings. Whether this retreat reflects a reversion after an exceptional 2025 or the start of a broader sentiment downturn will become clearer as summer and autumn disclosures arrive.
NPS evolution
The time series reveals a volatile trajectory. After a 2020 peak of 73.0 median NPS, scores drifted lower through 2022 and 2023 before rebounding to 78.0 in 2025—the highest median on record. The 2026 pullback to 57.0 is the steepest year-on-year decline in the dataset and warrants close monitoring as macro headwinds persist.
Disclosure volume
Reporting volumes grew steadily from seven filings in 2018 to a high of 29 in 2025, reflecting both rising transparency norms and sector maturation. The 17 disclosures captured so far in 2026 already exceed the full-year counts from 2018 and 2022, suggesting continued momentum even as scores themselves have softened.
Sub-sector view
The sector taxonomy in our database reflects the hybrid nature of modern real estate: many companies straddle financial services, technology and traditional property operations. The sub-bucket classifications below capture adjacent sectors frequently co-tagged with real estate firms, offering a lens on where innovation and customer satisfaction cluster.
| Sub-sector | n | Median NPS |
|---|---|---|
| Wealth Management | 13 | 87.5 |
| Fintech | 178 | 77.0 |
| Mortgage | 31 | 75.7 |
| Payments | 25 | 75.0 |
| Cybersecurity | 49 | 72.0 |
Company stories
Largest swings
Colliers delivered the most dramatic single improvement in the dataset: between late November 2025 disclosures just two days apart, the professional services firm's score jumped 24 points from 73.0 to 97.0. The shift likely reflects methodological refinement or a segmented rollout rather than a sudden operational transformation, but the final figure places Colliers among the sector elite. By contrast, Dexus Finance Pty Limited fell 18 points from 61.0 in August 2020 to 43.0 in August 2022, underscoring the headwinds faced by Australian commercial landlords during the pandemic recovery.
Recent standouts
Boardwalk REIT reported an 82 customer NPS in its May 2026 ESG disclosure, pairing strong resident sentiment with a 76 score among associates. Cemex, the global building materials leader, posted 75 in April—ahead of its own 2030 target and a signal that integrated supply-chain strategies are resonating with contractors. Meanwhile, eXp World Holdings saw its agent NPS retreat from 78 in Q1 2025 to 67 in Q1 2026, a slide that coincides with margin pressure and agent churn across virtual brokerage models.
Negative territory
Only one firm in the dataset registers a negative score: Fairfield Glade, a Tennessee retirement community, disclosed -26.7 in October 2023. The figure suggests deep dissatisfaction among residents or association members and underscores the reputational and operational risks inherent in master-planned developments serving aging demographics.
Fresh in 2026
Year-to-date filings offer a cross-section of business models and geographies. Highlights include:
- Cadogan, the London estate owner, reported 66.2 in June, "significantly ahead of industry benchmarks" and a testament to long-term landlord-tenant partnerships in prime markets.
- PulteGroup achieved 65 one year post-delivery in May, matching top consumer brands and reinforcing the firm's focus on operational quality over volume.
- Study Inn Group posted 39 in June, outperforming the private student halls benchmark of 26 but still trailing broader real estate medians.
- Great Portland Estates disclosed 29.7 twice in recent months, framing the result as exceeding industry averages despite sitting well below our sector median.
Older nuggets worth a second look
The dataset contains no canonical pre-2018 disclosures for this sector, reflecting both the relative youth of structured NPS reporting in real estate and the prevalence of private ownership models that limit transparency.